Monday, February 5, 2007

The Importance of Saying Thank You

An important lesson that I am constantly relearning is that of showing appreciation. Saying thank you is so easy and means so much. Case and point. I have learned in the fundraising world that it is easier to get the second gift than the first. Why is that? The answer is you prove your organization a worthy recipient and steward of this gift. By thanking a funder for his/her contribution to your organization (and demonstrating how their gift has made a difference), you show them that they can feel confident investing in your organization, and that their contribution (no matter the size) is appreciated and utilized.

There are so many ways to say thank you: a hand-written note, a glossy report with photos and personal anecdotes, an invitation for a visit or to an event, or even (when and if appropriate) a plaque or small gift. It is really rewarding to find new and different ways of expressing your or your organization's appreciation. I always love hearing how other organizations thank their donors, patrons and/or supporters. So if you're out there, we'd love to hear from you!

Advancement Ink is a young business and my Mom and I have been very fortunate to have former colleagues give us business as well as refer business to us. We have worked very hard for them (as well as our other clients) to prove that we are worthy recipients of their business. And we have tried to remember to thank them as often as possible for their business and referrals. We believe this is vital to the success of Advancement Ink.

So, to end this blog for the day, I want to say thank you for reading. We appreciate you taking the time out of your day to visit our site and read what we have to say. And should you (or anyone you know) ever need grant or proposal writing services - or a resource allocation study or cost analysis - please know that Advancement Ink will be a worthy recipient of your business. And we will always say thank you!

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